BATON ROUGE, La. (AP) — The new owner of Baton Rouge’s daily newspaper, The Advocate, is vowing to keep publishing daily and to beef up coverage in New Orleans — escalating competition with The Times-Picayune, which angered some readers last fall when it pared print editions to three days a week.

John Georges held a news conference in Baton Rouge on Wednesday with former Advocate publisher David Manship, whose family was the paper’s longtime owner.

Gov. Bobby Jindal, Baton Rouge Mayor Kip Holden and New Orleans Mayor Mitch Landrieu also attended.

Georges introduced two former Times-Picayune managing editors as top executives for The Advocate.

On Tuesday, The Times-Picayune announced plans to return to seven-day-a-week publishing with a tabloid edition to be available at stores and newsstands on days when the full paper isn’t published.