Lemonade Day, a fun, experiential learning program that teaches youth how to start, own and operate their own business — a lemonade stand — began in Houston in 2007 and has grown from 2,700 kids to 120,000 kids in 31 cities across America and Canada.
Lemonade Day Louisiana, a nonprofit launched in 2010 by entrepreneur John Georges, CEO of Georges Enterprises and owner of The Advocate, and Todd Graves, CEO of Raising Cane’s Chicken Fingers, empowers youth to take ownership of their lives and become productive members of society — the business leaders, social advocates, volunteers and forward-thinking citizens of tomorrow, according to louisiana.lemonadeday.org.
Georges and Graves both received their first taste of business by operating their own lemonade stands as kids.
Lemonade Day is a free community effort underway in at least two dozen states designed to introduce children to entrepreneurship through the experience of running their own small business: a lemonade stand.
The goal: to get the kids to spend a little, save a little and share a little, the last part by encouraging participants to donate some of their earnings to charity. After covering their overhead, the budding capitalists are encouraged to open a savings account.
The Advocate’s circulation has increased since being acquired in 2013 and expanded by New Orleans businessman John Georges. Meanwhile, The Times-Picayune has seen its circulation decline by about 28 percent since 2012 when news broke that it planned to reduce its home-delivery schedule.”
Among those applauding him were 2013 Distinguished Citizen Award recipient John Georges with spouse Dathel, Philip “Phil” Gunn, the George and the Bert Wilsons, Charles and Dorothy “Dottie” Nelson, Cornelius “Cocie” and Nancy Rathborne, Cynthia and Joe Molyneux, Robby and Leigh Moss, Dr. Peter and Lori Fos, Joe Canizaro, Gary Blossman, Warren and Nancy Reuther, Creed Brierre, Frank Tessier, Bruce and Lisa Clement, Pat and Dene Denechaud, Jim and Joanne Letten, Joy and Jay Zainey, and David Fennelly. For starters.
Don’t mistake Thirsty’s Lemonade Stand for your average children’s neighborhood lemonade stand. It’s not.
Thirsty’s is a full-fledged entrepreneurial endeavor, complete with its own secret recipe, investors and business plan. But it’s only one of many that can be found across Baton Rouge this weekend as Lemonade Day Louisiana celebrates its fourth year on Saturday.