Advocate publisher John Georges on Thursday told the New Orleans City Council that the newspaper is adding 500 new subscribers each week, a sign that residents want a seven-day, home delivered paper. He also assured the council that improvements to the publication will be forthcoming.

“The Advocate feels very loved right now,” said Georges, who appeared at the request of Councilwoman Cynthia Hedge-Morrell.

The Advocate, based in Baton Rouge, launched a daily New Orleans edition last year amid outcry about The Times-Picayune’s decision to reduce its daily publication to three days a week as it focused more on its digital products.

“It is now so exciting we’ll have a full-time newspaper again,” Hedge-Morrell said of The Advocate’s entry into the local market.